A branded world adventures in public relations and the creation of superbrands

Levine, Michael 1954- (Author). James, Lloyd. (Added Author).

Summary: Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising. Public relations is becoming key to the entire strategy.

Record details

ISBN: 0786133112 :
ISBN: 9780786133116 :
Physical Description: electronic resource
remote
Publisher: [Ashland] : Blackstone Audiobooks, 2003.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged.
Participant or Performer Note:	Read by Lloyd James.
System Details Note:	Requires OverDrive Media Console Requires OverDrive Media Console (WMA file size: 149350 KB; MP3 file size: 292628 KB). Mode of access: World Wide Web.