There's an art to deal-making and negotiating, and it's an art that few people possess. Herb Cohen is one of those few people."--Donald J. Trump. "His bright mind, his extraordinary knowledge and his wit make this book a deal you should not say no to."--Mario Cuomo. "Whether you are negotiating with your teenager or a terrorist, Herb Cohen's new book should come in very handy."--William Ury, co-author of Getting to yes. "Care ... but not that much"" has become Herb Cohen's mantra ... In the twenty years since the classic You can negotiate anything was published, negotiating has become a way of life. In both personal and business relationships, Cohen has taught the world how to give and take, realize what is really important in the bargaining process, and be able to win or compromise with the most effective strategies ever conceived.